Anne Witkavitch Curriculum Vitae

More than 26 years in corporate communications and marketing…Fortune 100 executive leadership experience (The General Electric Company and The Hartford)…expertise across all internal/external disciplines, including business writing and editing, strategy, change management, media/PR, social media, employee engagement, messaging, executive presentations and crisis management…early adaptor in integrating digital communications and social media with traditional communications strategies to create opportunities for dialogue across all levels of organizations.

Published writer, award winning editor and professional speaker…genres include fiction, nonfiction, memoir, essay, technical…successful university teaching track record in managerial and professional writing.

Western Connecticut State University, Creative & Professional Writing, 2008.
Genres: Nonfiction/Creative Nonfiction, Children’s
Thesis: Crib Notes: Essays from the Life of a Working Mom
Southern Connecticut State University, B.A. in English, 1984.

Women Writing on Family: Tips for Writing, Teaching and Publishing. Contributing writer. The Key Publishing House, Toronto, Ontario, Canada, January 2012.
Thin Threads: More Real Stories of Life Changing Moments. Managing editor. Kiwi Publishing, Woodbridge, Connecticut, November 2010.
Press Pause Moments: Essays about Life Transitions by Women Writers. Writer and editor. Kiwi Publishing, Woodbridge, Connecticut, September 2010.
Thin Threads: Real Stories of Life Changing Moments – Grief & Renewal. Managing editor. Kiwi Publishing, Woodbridge, Connecticut, September 2010.
Thin Threads: Real Stories of Life Changing Moments – Compassion & Giving. Managing editor. Kiwi Publishing, Woodbridge, Connecticut, September 2010.

Decades. Editor and contributing writer. Spring 2011 issue and Fall 2011 issue.
By-lines: “Honoring Our Veterans Past and Present;” “Made in Connecticut;” “Settling In for a Long Winter’s Nap;” “Weighing In on Healthier Living;” “Life in the Fast Lane;” “With the People, For the People.”
“Advanced Technology in Video Boreoscopes Keep Aircraft Safely Flying.” Aircraft Maintenance Technology Magazine, October 16, 2008.
“MFA in Professional Writing at Western Connecticut State University: Turning Writing Dreams into Real Life Success.” Connecticut Muse, August 2008.
“Marriage as a Partnership in a Year of Magical Thinking by Joan Didion: A Close Reading.”  Miranda Literary Magazine, Winter 2007.
“Making Employees Happier and More Motivated.” Journal of Employee Communications Management, Ragan Publications, September/October 2006.

“Cool Transitions.” September 27, 2011.
“Making Sense of Second Chances.” January 27, 2012.
“Practice Patience to Achieve Your Goals.” October 27, 2011.
“Moonlighting as a Traveling Stage Mom.” October 27, 2011.
“The Girlfriend Getaway that Almost Wasn’t.” October 7, 2011.
“Travel After Breast Reconstruction.” September 28, 2011.
“Family Camping in Lake George, NY.” September 21, 2011.
“A Walk Back Through Time – Plymouth, MA.” September 19, 2011.
“Breathe Your Way Through Bad Weather Travel.” January 27, 2011.
“The Harry Potter Exhibition: Fun for Fans, Families and Friends.” January 31, 2010.
“Snowshoe for Free Family Fun.” January 6, 2010.
“Finding Our Way through the Sunflower Maze.” September 7, 2009.
“Meeting Liz Lange.” June 17, 2009.
“How Liz Lange Juggles Business and Family.” June 2009.
“Blooming Memories.” April 24, 2009.
“Pack a Journal: The Write Way to Less Stress.” June 2009.
“Pressing Pause to Give Thanks.” November 15, 2011.
“Self-awareness after Breast Reconstruction.” October 4, 2011.
“Pressing Pause on Breast Cancer Awareness.” October 4, 2011.
“Breast Cancer Awareness Means More than Pink Ribbons.” October 6, 2010.
“Reflections on a Book Launch.” September 29, 2010.
“Inspired to Travel Near and Far.” June 6, 2011.
“Mourning the Loss of Hollowed Chocolate Bunnies.” June 10, 2010.
“Nail It or Not.” March 28, 2010.
“Is Stimulus the Right Word?” January 26, 2010.
“Does Bra Color Really Make a Difference?” January 12, 2010.
“What’s the Future of Freelance?” January 11, 2010.
“Who Is Engaged in this National Conversation?” January 7, 2010.
“Remembering Vegas.” September 27, 2009.
“Swimming My Way through Manhattan.” September 23, 2009.
“I Wonder.” July 13, 2009.
“The Declaration of Independence.” July 4, 2009.
“Bangling Out Some Thoughts About Social Media.” June 17, 2009.
Time, Inc.
“Reader Book Review: You, Inc.” January 31, 2008.
Vermont Short Bites
“Rediscovering Coffee, Cafes and the Art of Conversation.” September 2007.

Post University, Waterbury, CT                                                                                           Associate Faculty, 2017                                                                                                    Undergraduate Course: Introduction to Computing Foundation Course                                                                                                                                                                                        Western Connecticut State University, Danbury, CT
Department of Writing, Linguistics and the Creative Process
Assistant Professor, 2009-2011 (special appointment)
Adjunct Instructor, 2006-2009; 2011 to present
Undergraduate Courses: Composition I: Habit of Writing ; Composition II: Research & Writing; Managerial Writing; Introduction to Professional Writing; Technical Writing; Writing about Specialized Subjects; Senior Thesis Project; Introduction to the Creative Process.
Writing Mentor, 2008-Present
M.F.A. – Low-residency Program Courses: Writing in the Primary Genre; Reading in the Primary Genre; Writing in the Secondary Genre; Thesis Advisor.
Workshop Facilitator, 2008-Present
Workshops: Business Writing; Goal Setting for Writers.
Panelist: Thesis Preparation; Mentor Working Relationships.

Western Connecticut State University
Review Committee for Graduate Writing Theses, 2009-2011.
Review Committee for Undergraduate Writing Portfolios, 2009-2011.

2011 Clarion Award, The Association for Women in Communications.
Books, DVDs, CD-ROMS Press Pause Moments: Essays about Life Transitions by Women Writers
February 2010 Woman of the Month; Xcel: The Females’ Center for Excellence and Leadership.

“Social Media for Grownups: Help Kids (and You!) Successfully and Safely Navigate the Web.” Hamilton Sundstrand, Windsor Locks, CT, June 13, 2012.
“Repurposing Written Material as Social Media Content.”National Association for Women in Communications, Virtual Event, June 5, 2012.
“You Mean I Have to Someday Leave School and Join the REAL World?” Western Connecticut State University Marketing Club, Danbury, CT, April 26, 2012.
“Transitions and the Writing Life with Adele Annesi.” Ridgefield Library Author Series, Ridgefield, CT, March 8, 2012.
“Beyond the Business Card: Networking for Entrepreneurs & Start-ups.” Beacon Value Partners, Cambridge, MA, February 18, 2012.
“The Parent Trap: Five Mistakes to Avoid When Writing Essays about Family” and “CyberMoms: Opportunities for Women Writers on the Web.” Clark Memorial Library, Bethany, CT, February 18, 2012.
“Episode 30: Warmth, Email, Books and Relationships.” Real Life Survival Guide, New Haven, CT, January 22, 2012.
“Seven Keys to Managing Success in a Changing World.” Senior HR Forum, Stamford, CT, January 10, 2012.
“Repurposing Written Material as Social Media Content.” Henkel Corporation, Rocky Hill, CT, November 17, 2011.
“Shifting Gears: Realigning Vision, Goals & Priorities.” FINE Business Networking, Westport, CT, June 16, 2011.
“Shifting Gears: Realigning Vision, Goals & Priorities.” A Networking Series for Xcel: The Females’ Center for Excellence and Leadership, Hartford, CT, May 17, 2011.
“Shifting Gears: Managing Successful Transitions.” Working Women Forum, Sandy Hook, CT, April 13, 2011.
“The Making of an Anthology.” WCSU Spring Writing Festival 2011, Danbury, CT, April 12, 2011.
“Seven Keys to Managing Success in a Changing World.” Swiss Re, Armonk, NY, April 10, 2011.
“Communicating Simply, Clearly and with Purpose.” 6th Women in Business Forum, Windsor, CT, March 26, 2011.
“The Making of an Anthology.” Connecticut Authors & Publishers Association (CAPA), Avon, CT, February 19, 2011.
“Press Pause Now One-day Retreat.” Wisdom House, Litchfield, CT, November 13, 2010, October 3, 2009; Bethany, CT, April 25, 2009, October 8, 2008.
“Shifting Gears: Realigning Vision, Goals and Priorities to Pursue a New Path.” 5th Women in Business Forum, Windsor, CT, March 27, 2010.
“Communicating with Confidence.” Women in Business Summer Series, June 4, 2009.
“10 Fundamental Leadership Skills that Matter Most.” 4th Annual Women in Business Forum, Marriott, Rocky Hill, CT, March 28, 2009.
“Why Good Writing Skills Make Smart Business Sense.” PowerPlay NYC, Baruch College, New York, NY July 10, 2008.
“Taking the Stress out of Work/life Balance.” 3rd Annual Women in Business Forum, Rocky Hill, CT, March 29, 2008.
“Corporate Storytelling: How Business Writing is Motivating, Educating and Driving Change in the Workplace Today.” Western Connecticut State University, Danbury, CT, January 3, 2008.

“Women and Transitions.” Reading from Press Pause Moments with discussion, Clark Memorial Library, Bethany, CT, October 25, 2011.
“Reading from Press Pause Moments.” Banned Books Faculty Reading, Western Connecticut State University, Danbury, CT, September 29, 2011.
“Holiday Book Signing & Reading.” Deja Brew Café, New Haven, CT, December 19, 2010.
“Reading from Crib Notes: Essays from the Life of a Working Mom.” Western Connecticut State University Literary Festival, Danbury, CT, January 4, 2008.

Interview, “Women & Transitions.” Connecticut Style WTNH-TV, November 1, 2011.
Interview, “Speed Bumps.” Whine@9 Podcast, Episode 57, August 17, 2011.
Article, “Local Author Wins Clarion.” Bethwood Patch, August 17, 2011.
Article, “Local Author Presses Pause.” New Haven Independent, December 16, 2010.
Interview, “Staying Sane While on Vacation.” TravelingMom BlogTalkRadio, July 28, 2009.
Interview, “Recession-proof Your Resume.” Rich Women Sisterhood, December 2008.

Aetna, Inc., Hartford, CT                                                                                                                   Director,  Internal Business Communications, September 2014-April 2015                                 Director, HR Communications, April 2013-August 2014                                                                  Anne W Associates, Bethany, CT
Principal, January 2008 – April 2013
The Hartford Financial Services Group, Inc., Hartford, CT
Assistant Vice President, Property & Casualty Communications, April 2007 – December 2007
Director, Property & Casualty Communications, February 2005 – March 2007
GE Vendor Financial Services, Danbury, CT
Vice President, Communications, July 2003 – February 2005
GE Industrial Systems, Plainville, CT
Manager, Communications and Public Affairs, August 1998 – July 2003
GE Electrical Distribution & Control, Plainville, CT
Manager, Communications and Public Affairs, November 1996 – August 1998
Words, Ink, etc., New Haven, CT
Freelance Writer, July 1991 – October 1996
Fairfield University, Fairfield, CT
Assistant Director, Management Training Institute, July 1990 – June 1991 contract
Helen Harris Associates, Westport, CT
Account Executive, May 1988 – June 1990
Promotion Development Corporation
Copywriter, September 1987 – April 1988
Colonia, Inc., Orange, CT and New York, New York
Brand Manager, January 1986 – August 1986
Assistant Brand Manager, January 1985 – December 1985

Led communications strategy and planning for the launch and implementation of GE’s Six Sigma Initiative, a cultural transition to a process-focused, continuous improvement model.
Managed announcement and integration communications for several high visibility mergers and acquisitions at GE and Aetna.
Communications leader for the e-Commerce and Digitization initiatives in GE. Served on the GE Corporate Intranet Team to develop a company-wide intranet platform.
Collaborated with IT and Technology to develop, integrate and promote the “Web City” intranet model in GE Industrial Systems, one of the first user-friendly internal websites.
Partnered with IT teams in U.S. and India to create an innovative virtual memory board to commemorate the first anniversary of 9/11.
Repositioned GE’s traditional vendor leasing business into a financial solutions leader across the value chain using clear, concise messaging and strong verbal, written and visual storytelling.
Led rebranding efforts in support of the GE-wide transition to Imagination at Work.
Hired as change strategist to support major change initiatives within The Hartford’s Property & Casualty operations. Realigned communications function around shared metrics and customer-centric strategies. Implemented communications core competency model.                                                                                                                                     Collaborated on developing strategic communications plan and messaging for Aetna transformation into a health care industry leader.                                                       Developed strategic communications for launch of first ever private-exchange model for annual benefits.
Consulted with small publisher and helped streamline and improve processes for story acquisition, selection and editing for anthology series.
Agency experience on M&M/MARS (“Mickey Mouse’s 60th Birthday Promotion) and POST Natural Bran Flakes/General Foods (Senior Olympics Regional and National Games).

Green Belt Certified, Six Sigma, General Electric Company.
CAP (Change Acceleration Process), General Electric Company.

Board of Directors, Arts for Learning Connecticut, 2016-present.                             Volunteer, P.A.C.T. (Parents of Amity Creative Theater), 2017                                                 Social Media Leader, Swing Fore MS Golf Fundraiser, 2016                                                         Volunteer – Writing Workshops, Bethany Community School,  2003 – present.
Volunteer Speaker – Career Day, Amity Middle School,  2012.
Board of Directors, Bites of Hope, 2010 to present.
Advisory Council, GE Women’s Network, 2001-2002.
Board of Directors, GE ELFUN Global Volunteer Organization, 2000-2001.
Board of Directors, New Haven, CT Chapter, American Society for Quality Control, 1991-1993.
Board of Directors, Big Brothers/Big Sisters of Fairfield County, 1986-1991; President 1990-1991.


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